Goodfellas Launches Cheesy Vegan Frozen Pizza

The pizza giant released its first vegan offering last year, but the falafel pie was cheeseless. The newest dish answers customer demand for more supermarket options
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Goodfellas vegan pizza

The new pizza from Goodfellas

Pizza giant Goodfellas is launching a new frozen vegan pizza - this time topped with cheese.

The brand released its first vegan offering at the beginning of last year, a falafel-topped cheeseless pizza with a hummus drizzle.

Now Goodfellas is adding the Spicy Vegetable Salsa pizza (£2.50) to its repertoire. The thin crust, which is topped with spicy tomato sauce, vegan cheese, red and green peppers, black beans, red onion, sweetcorn, salsa drizzle, and a spiced crumb, will roll out in Tesco and Sainsbury's nationwide over the next three weeks.

Vegan cheese pizza

"We have partnered with VBites on the vegan cheese, and we are very pleased by the final result," Alex Brown, Brand Manager at Goodfella's, told Vegan Food & Living.

"We knew that our next vegan extension needed to have vegan cheese on it, to ensure we were appealing to the ever-growing Vegan shopper.

"However, we also wanted to add spice and exciting ingredients onto this product, which we hope we have achieved."

Vegan demand

Speaking last year about the vegan market, Brown said: "We’re meeting the demand of a huge number of people in the UK who don’t want to eat animal products, and what’s more – it’s really delicious.

“We think this new pizza will appeal to all pizza-lovers.

"We’ve perfected the recipe and we’re really pleased with the result: flavoursome falafel, delicious veg, and the tastiest hummus drizzle… you’re less than 20 minutes away from a top-notch vegan dinner."

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