A new plant-based, gluten-free bread made from sweet potatoes has launched in the UK.
Vegbred, created by husband and wife team Jon and Kelly Barfoot, is currently available online - the team is currently in talks with a number of retailers about stocking the product.
The Barfoots believe the bread, which is made from plant-based flours, making it naturally gluten-free, will appeal to the growing demand for 'healthier alternatives' to traditional loaves.
Aside from being free-from animal products, the loaf is described as being more sustainable as the fresh sweet potato itself is directly sourced from an Ethical Trade Initiative (ETI) community farm in Senegal, with the surplus peel helping fuel its production, running on green energy produced from the leftovers.
In an email to Plant Based News, Jon Barfoot said: "We developed a product with everyone’s dietary requirements in mind. Whether you are looking for free-from or a super-nutritious and healthier alternative, Vegbred is deliciously versatile. With carbohydrates coming from vegetables, not grains or wheat - you'll get slow-release and sustained energy throughout the day."
Kelly Barfoot added: "Vegbred is a result of two years of extensive trial baking with some of nature's finest ingredients – naturally gluten-free, veg-packed and plant-based protein powered.
"We've seen huge demand for this type of product and are looking forward to enhancing distribution and making our fabulous loaf available to all. We are proud to offer a healthy alternative to one of the nation's favourite staple household foods."