The Hong Kong–based group will no longer use the controversial fabric in its own luxury brand Aquatalia or any of the brands it licenses, inlcuding Calvin Klein and AllSaints.
The group previously banned angora wool and ostrich skin and feathers.
'The future of fashion is vegan'
"PETA applauds Global Brands Group for its compassionate and business-savvy decision to ban fur, which shows that the future of fashion is vegan," PETA Director, Elisa Allen, said in a statement sent to Plant Based News.
"PETA urges all retailers to meet the rising demand for luxurious, cruelty-free alternatives or be left in the dust by ethical shoppers, who simply don't want animals to be abused and killed for coats, collars, or cuffs."
Global Brands Group joins hundreds of top fashionistas – including Burberry, Gucci, Versace, and Michael Kors – in banning fur.