Artificial?Intelligence?Chef?Wants?To?Disrupt?Factory?Farming?With?Innovative?Vegan?Products

The AI startup?aims?to make factory-farming obsolete - by replacing one animal product at a time
Author:
Publish date:
Updated on
The startup has developed a plant-based mayo (Photo: NotCo)

The startup has developed a plant-based mayo (Photo: NotCo)

A Chilean startup is using a machine-learning algorithm that cooks plant-based products, in a bid to disrupt the factory-farm food system.

The food tech brand, NotCompany, uses algorithms that make connections between complementary ingredients, and combines them into cutting-edge recipes that substitute animal-based foods.

The AI, called Giuseppe, identifies suitable alternatives by going through data sets of the chemical, molecular, and nutritional components of ingredients - as well as considering their environmental impact at the same time.

NotCo has already developed its first product: a 'Not Mayo' mayonnaise made with peas, basil, potatoes, and canola oil.

The NotCo team wants to revolutionize the entire food system (Photo: Twitter)

The NotCo team wants to revolutionize the entire food system (Photo: Twitter)

Taking over

The startup's co-founder, Matias Muchnick, has said he sees his company radically altering the food industry.

He believes science-focused food startups will disrupt the environmentally and morally taxing factory-farm industry by creating alternatives that taste as good as or better than meat and dairy options.

NotCo plans on bringing out plant-based milk, chocolate, Greek yogurt, and cream cheese to the market next.

"Our focus is to be the Nestlé of millennials," he says. 

"We really want to fill your fridge with NotCo products."

READ MORE:

GOING GLOBAL: Massive Demand Inspires Vegan 'Chicken' Brand Sunfed To Launch 'Bacon' And 'Beef'

Iconic Musician Moby Celebrates 30 Years Of Veganism

Vegan Happy Meals? Chef Currently 'Testing Plant Based Cheese' For New Veggie Cafe Chain