Former Manchester United player Richard Eckersley has opened a zero waste vegan supermarket in Devon with his wife Nicola.
Earth.Food.Love is an organic wholefoods shop which is set on eliminating the waste caused by household and beauty products.
The store sells metal razors, bamboo toothbrushes, and sanitary products.
The former Manchester United football player, who is vegan, is committed to creating a more sustainable future.
"We have a 15-month-old daughter, Willow, and I have woken up and become vegan.
"I became more conscious about how much we consume and how we can tread more lightly on the planet," said Eckersley.
Bring your own bags and pots
Shoppers are asked to bring their own bags and pots to the supermarket in South Devon, but they also have the option of buying compostable paper bags.
Eckersley said: "We are more into re-using than recycling, selling things that can be used again and again.
"We tend to get things from small suppliers as they work very well with us.
"We think this is the future of shopping."
The shop has dried foods on offer; grains, beans, legumes, rice, seeds, flours, sugars, and spaghetti, as well as herbs, spices, and dried fruit.
There are also two grinding machines, so you can make your own nut butter.