A vegan cheese recently released by a dairy company is outselling its traditional cow's milk counterpart, Plant Based News can reveal.
Applewood Vegan, created by Applewood in collaboration with VBites, the vegan food company run by Heather Mills, was launched in 230 Asda stores across the UK last month.
Within a day of its release, the new option had sold out in 40 percent of stores, outselling its traditional dairy-based counterpart.
Applewood bosses have admitted to being 'staggered' by the overwhelming demand, with
Applewood's senior brand manager Lisa Harrison told PBN: "All over social media people are posting fevered enthusiasm for the taste and the meltiness of this cheese, posting that they've been buying up to 14 packs at a time.
"It's clearly the one they've been waiting for as Applewood Vegan finally solves that age-old problem of wanting to drop dairy but fearing you'd miss the taste of cheese. We are thrilled and somewhat staggered by the response."
Heather Mills added: "There's no lactose, milk, eggs, soy, nuts or gluten in Applewood Vegan, it's dairy-free, but it's packed with the taste that vegans, vegetarians, and flexitarians want in their sandwiches and lunch boxes.
"And because it melts wonderfully but still keeps its flavor, it's perfect for all sorts of dishes from toasties, pizzas, and pasta to baked potatoes and cheesy nachos and even fondue.
"At last, for those thinking of changing their diet because of environmental, health, and ethical concerns, there's no need to worry any longer that you'll miss the taste of cheese."
Consumers seeking out the cheese can try online retailers like The Vegan Kind, which carry stock.