The dairy sector has been this year's worst performer in terms of sales across Western Europe, according to a new report.
Compiled by research firm Euromonitor International, the new data has shown that plant-based alternatives are hurting the dairy sales - which totalled a mere 0.27 percent in the compounded annual growth rate (CAGR).
Euromonitor senior research analyst Leonardo Freitas attributed the decline to evolving consumer attitudes and uncertainty over the wellbeing credentials of dairy products.
Contrarily, general food sales across Europe rose by 12.9 percent between 2012 and 2017, representing a CAGR of 2.45 percent.
"A recent and significant change in lifestyle and consumer choices have been shifting the category throughout the [Western Europe] region, and driving the decline for dairy," Freitas told media outlet Food Navigator.
"Whilst the concern regading lactose intolerance has increased in the continent, many consumers started to slow down on their dairy-based products purchases and seek alternative products such as almond milk, soy-based products, and coconut milk.
"Dairy products are also being increasingly related to digestion issues."