Comedian and TV presenter Ellen DeGeneres has co-founded a faux fur brand named UnHide.
The company has partnered with animal-rights charity The Humane Society of The United States to offer several cruelty-free blankets, with plans to create ready-to-wear items in the future.
'Stop using fur'
"I want people to stop using and wearing fur, it's that simple. The material we use in UnHide products are soft, warm and comfortable and I hope people find it as a great alternative," DeGeneres told PEOPLE.
Proceeds from all purchases made will be donated to the Humane Society, UnHide's website states.
'Eat less meat'
The star, who used to be vegan but admitted to eating fish and eggs last year, recently said she had noticed lots of people talking about reducing their meat consumption - which she dubbed as a 'fantastic idea'.
In a video posted on Twitter, Degeneres said: "It's a great idea for the planet. It's a great idea for your health. It's a great idea for the animal's health, so eat less meat.
"Unless you're a vegan and you don't eat meat already, then good for you, so you don't even need to pay attention to this.
"But for the people who do eat meat, just try to eat less of it, just maybe eat it less, once a week or none a week. Or just if you eat it every night, don't eat it every night - eat it less than that."