Coffee giant Dunkin', formerly known as Dunkin' Donuts, says it's 'looking closely' into adding a vegan donut.
The eatery, which saw its trial with Beyond Meat expand nationwide after sales doubled expectations, made the comment in a recent shareholder's meeting.
'More consumer choice'
According to VegNews, CEO David Hoffman told Senior Campaigns Coordinator for Animal Outlook Rachel Pawelski that shareholders will continue to see 'more consumer choice on the menu'.
"As it relates to a vegan donut, we continue to investigate a viable vegan donut option. We are looking at it closely," Hoffman added.
Last year, Dunkin's Chairman and former CEO Nigel Travis was asked whether plant-based food is a 'fad' in an interview with Yahoo Finance.
"It's changed dramatically and it's interesting. I go to see my doctor as you should do at my age, and all he talks about is plant-based foods.
"I really think it's a trend — we are really happy with what has happened with Beyond Meat at Dunkin."