Nigel Travis Chairman and former CEO of fast-food brand Dunkin' says plant-based food has 'changed dramatically' in the last five years.
In an interview with Yahoo Finance, Travis was asked: "Plant-based food, is it a fad?"
"It's changed dramatically and it's interesting," Travis said.
"I go to see my doctor as you should do at my age, and all he talks about is plant-based foods. I really think it's a trend — we are really happy with what has happened with Beyond Meat at Dunkin."
Dunkin' trialed Beyond Meat's vegan sausage in more than 160 stores across New York back in July.
The sandwich was then rolled out nationwide two months ahead of schedule after sales doubled expectations - becoming the second bestselling sandwich in Manhattan.
Speaking about the partnership when the Beyond Sausage Breakfast Sandwich was first announced, Ethan Brown, Founder, and CEO of Beyond Meat, said: "Dunkin' is truly an iconic brand and part of the fabric of so many communities.
"Partnering with them as the first U.S. restaurant chain to serve Beyond Breakfast Sausage represents not only an exciting moment for both of our companies but a big step forward in making plant-based meat accessible and easy to enjoy, even while on-the-go.
"I look forward to seeing consumer reactions to the product offering and partnership."