Dunkin' To Expand Beyond Meat Nationwide Early After Sales Double Expectations

The sandwich was the number two seller - beaten only by the chain's bacon, egg, and cheese bagel
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The Beyond Sausage Breakfast Sandwich (Photo: Dunkin')

The Beyond Sausage Breakfast Sandwich (Photo: Dunkin')

Dunkin' is going to roll its Beyond Meat breakfast sandwich out nationwide two months ahead of schedule.

According to reports, the menu item doubled sales expectations, becoming the second bestselling sandwich in Manhattan (where it was being trialed in around 160 outlets).

The Beyond Sausage Breakfast Sandwich ($4.29) from Dunkin' features an English with the sausage, American cheese and egg - which can be removed to make the option suitable for vegans. Sales came second only to the bacon, egg, and cheese bagel.

National rollout

The sandwich was supposed to be rolled out in January 2020. Now it will be hitting menus across the country from November 6.

Speaking about the partnership when the Beyond Sausage Breakfast Sandwich was first announced, Ethan Brown, Founder and CEO of Beyond Meat, said: "Dunkin' is truly an iconic brand and part of the fabric of so many communities.

"Partnering with them as the first U.S. restaurant chain to serve Beyond Breakfast Sausage represents not only an exciting moment for both of our companies, but a big step forward in making plant-based meat accessible and easy to enjoy, even while on-the-go. 

"I look forward to seeing consumer reactions to the product offering and partnership."