Dr. Praeger's Releases All-New Range Of Vegan Meats

All products in the new line include at least 10 grams of protein per serving
Publish date:
Plant Pure Protein New Range

The Plant Pure Protein range will include two new vegan-friendly burgers (Photo: Instagram)

US health-food brand, Dr. Praeger's, has announced
the release a new range of plant-based meats.

While the brand already offers a number of
vegan items - including Sensible Foods Four Potato Puffs, Root Veggie
Hashbrowns, and Mushroom Risotto Veggie Burgers - the new high-protein range will carry the Plant Pure Protein label.


Offerings will include two plant-based patties, mock chicken
tenders in three different flavors, vegan sausages, and Super Greens Veggie

The plant-based meats have been made using starches,
legumes, vegetables, and pea protein - and all contain at least 10 grams of
protein per serving.

Company CEO Larry Praeger said: "We're bringing clean
ingredients to the growing meatless category and packing in the protein while
loading up with real vegetables for added nutrition - without any of the fake
stuff making headlines."

Dr Prager's Vegan Options

The brand already offers a number of vegan options (Photo: Instagram)

Growing demand

The New Jersey-based company is targeting an increasing
market of 'flexitarians' - a similar approach to that of mock-meat giant Beyond
- as opposed to focusing on a niche market of strict vegetarians or

Praeger said: "Flexitarians are one of the fastest-growing
groups out there.

"They want and deserve better tasting meatless products with
ingredients they know and recognize. This is for them."