Denny's Partners Beyond Meat To Launch Its First Plant Protein Burger

The Denny's Beyond Burger will feature the Beyond Burger patty, tomatoes and onions, lettuce, pickles, American cheese and All-American sauce on a multigrain bun
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The Denny's Beyond Burger (Photo: Denny's)

The Denny's Beyond Burger (Photo: Denny's)

US burger chain Denny's has partnered Beyond Meat to launch a meat-free burger nationwide.

The Denny's Beyond Burger will feature the Beyond Burger patty, tomatoes and onions, lettuce, pickles, American cheese, and All-American sauce on a multigrain bun. According to VegNews, the cheese, sauce, and bun are not suitable for vegans.

The burger is available at all locations in the Los Angeles area from today, and will roll out nationwide next year.

'Excited'

"We could not be more excited to announce this game-changing partnership with Beyond Meat," John Dillon, chief brand officer for Denny's, said in a statement sent to Plant Based News.

"As a company we strive to evolve with the tastes and demands of our customers and we knew finding a plant-based option that met our incredibly high-quality standards and taste expectations was critical in staying at the top of our game. 

"The new Beyond Burger at Denny's offers guests a great tasting burger, and we're delighted to launch it in Los Angeles, and will be preparing for the national rollout in 2020."

Denny's is offering plant-based protein for the first time (Photo: Mike Mozart)

Denny's is offering plant-based protein for the first time (Photo: Mike Mozart)

Accessible

"We're working to make delicious plant-based meat as accessible as possible and believe the Denny's Beyond Burger will be well-received by longtime fans and new guests alike," added Tim Smith, Beyond Meat's VP of North America Sales Foodservice. 

"Through our partnership with Denny's, we look forward to introducing more families to the nutritional and environmental benefits of consuming plant-based meat."

The collaboration marks the first time the chain has offered a plant-based protein option.

*This article was updated on 29/10/19 to specify that the bun is not suitable for vegans.