Mainstream Canadian network CNBC has compiled a list of 'foods you will be eating in 2018'.
Topping its list is 'vegetable protein', which it says 'no longer means dry, tasteless 'meat' patties and reconstituted tofu'.
Taste test - Beyond Burger .v. Impossible Burger
Listing Beyond Meat and Impossible Foods as market leaders, the article claims: "These innovative products are made with plants but 'bleed' just like real meat with the help of beet juice."
Ken Harris, Managing Partner at Cadent Consulting Group, told CNBC that these products are aimed at meat eaters as well as veggies and vegans.
He added: "In 2018, meat alternatives are really going to launch.
"It tastes good. It hasn't in the past."