Copper Branch, which has more than 30 eateries in Canada, will open its first US location will be 195 Bleecker Street, in the SOHO/Greenwich Village area of Lower Manhattan on February 1.
The chain, which currently has nearly 40 restaurants worldwide, serves all-day breakfast, lunch, and dinner with a menu that includes power bowls, soups, sandwiches, burgers, wraps, salads, sides, desserts, and smoothies.
Vegans, vegetarians, and flexitarians
In a statement sent to Plant Based News, Copper Branch CEO Rio Infantino said he believes the brand attracts a mix of consumers, including vegans, vegetarians, and flexitarians.
He added: "We estimate that the vast majority of our customers simply want to eat real food that tastes great for a change! That is why serving great tasting, chef-inspired power foods is the key to our success. That is especially true in an area filled with top-tier eateries like NYC.
"New York City was a clear choice for our first U.S. location as it provides great visibility for the brand and is one of the world's most recognized active and forward-thinking cities. Like our brand ethos, NYC epitomizes strong roots while simultaneously being dynamic and embracing the future."