Canada's biggest supermarket Loblaws has launched a vegan Thanksgiving range for the Canadian holiday this weekend.
According to the retailer, it has created the line in a bid to help the growing number of consumers who are seeking animal-free options, saying '38 percent of Canadians are looking to integrate more plant-based foods into their diet, but many Canadians aren't too sure where to start'.
The new dishes include Mushroom and Chickenless Chicken Wellington, Vegan Tiramisu, Roasted Celery Root and Pear Soup with Red Pepper and Cashew Crostini, and Citrus Roasted Heirloom Carrots among others.
"This weekend, millions of families across the country will be sitting down to a Thanksgiving feast – full of turkey, gravy and stuffing. And at many of those tables, someone will be looking for a non-meat option for dinner," Kathlyne Ross, Vice President of product development and innovation at Loblaws, said in a statement.
"Our expanded line-up of President's Choice products that are meat and dairy-free will help make plant-based eating easier and more delicious than ever, particularly this holiday weekend."
'Reinvent holiday favorites'
"Plant-based cooking doesn't need to be overwhelming, especially with all of the newest options available right at the grocery store that will help food lovers reinvent their holiday favourites," added Chef Craig Harding, executive chef and owner at La Palma and Constantine in Toronto, who developed the range.
"Taking some of my favorite recipes and putting a plant-based twist on them was incredibly easy, especially with the broad range of PC Plant-Based products."