Almost a quarter of Brits are planning to go meat-free this year, according to a new poll.
The data, from shopping comparison website, finder.com, says 12 million Brits are planning to go vegan, vegetarian, or pescatarian by 2021.
The same research last year found that 11.7 million Brits wanted to ditch meat, but by the end of 2019, only five percent (236,000) had managed to do so completely - with Finder suggesting many of the others opting for a 'flexitarian' diet.
'High priority diet'
"Although a lot of people seem to have struggled to make the permanent switch to a meat-free diet over the past 12 months, this year’s findings echo our previous research in showing that adopting a veggie diet is a high priority for the UK," Georgia-Rose Johnson, shopping and travel specialist at finder.com, said in a statement sent to Plant Based News.
"Meat-free diets and being 'flexitarian' are getting more media exposure than ever so you would expect these positive trends to continue growing.
"If you don't eat meat already, or are thinking of stopping, then Finder's recent study into the most vegan-friendly city in the UK showed that most cities have a good range of options available for vegans."