'Brands Must Prepare For Vegan Rush - Or Miss Out', Says Expert

Thousands of consumers opt for plant-based options during January - many inspired by Veganuary - and retailers should try and meet demand
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People eating a vegan meal

More people are opting for vegan meals (Photo: Adobe. Do not use without permission)

Food retailers should be prepared for the vegan rush during Veganuary or risk missing out, according to an expert.

Zoe West, Corporate Outreach Manager for Veganuary - which supports people as they try a vegan diet throughout January - says the month offers a 'real opportunity for brands, retailers, and restaurants to improve, expand, and promote their vegan and plant-based offerings to a wider audience'.

Since Veganuary's first outing in 2014, participation has skyrocketed, with 300,000 expected to take part in 2019.

Vegan food options

"Veganuary is creating a new wave of consumers and shoppers with a big appetite," said West. "We know that regardless of whether Veganuary
participants stay vegan full-time after the pledge, those who have taken part consciously choose more plant-based options. This is one of the biggest drivers in the market for vegan products.

"The interest in vegan options this January is going to be huge and we know that retailers and brands are planning their biggest ever vegan launches during the month...

"The retailers, brands, and restaurants that don’t embrace Veganuary will be missing out!"