A vitamin company is offering five meat-eaters £2,000 to adopt a plant-based diet for three months.
WeAreFeel is running a study looking at 'what impact moving to a vegan diet has on a person's nutrient levels' and how a multivitamin could 'make up for any deficiencies caused by a plant-based diet'.
Participants will have to sign a contract vowing that over the course of three months, they will not consume any animal products, and will follow the diet plan provided.
They will also have to do weekly finger blood prick tests so WeAreFeel can 'actively track and monitor the nutrient and mineral levels in each candidate'.
"The vitamins and minerals tested in the study will include B12, vitamin C, Iron, Folate, Iodine and vitamin D - things that can often drop below the recommended level for people following a vegan diet," said the company.
"We'll be selecting the five successful candidates on November 11, with hopes of starting the study at the beginning of December.
"Applicants must be aged 18 to 60 years old, have no underlying health conditions, such as diabetes, obesity or hyperthyroidism, and have eaten a meat diet consistently for at least six months prior."
'Can't wait to see results'
WeAreFeel founder, Boris Hodakel, added: "The development of our products is the most important thing to us as a business and brand.
"These tests have been planned for a while, and after turning vegan recently myself, I can't wait to see the findings."