The debut cookbook from plant-based food channel BOSH! is climbing up the book charts ahead of its Spring release.
BOSH!, created by Henry Firth and Ian Theasby with the aim of 'helping the world eat more plants', racks up more than 20 million views of its recipe videos every month.
The brand's online success led to a fierce bidding war for book rights, with Harper Collins eventually snapping them up- after an eight-publisher auction.
The book - BOSH!: Simple Recipes. Amazing Food. All Plants. - which will be released in the UK on April 19, and in the US in early May, is already at number 10 on Amazon's chart.
It is currently clinching the number one spot in the 'all hot new releases' chart, and taking sixth place among the food and drink bestsellers on Amazon.
BOSH!'s book is currently outranking meat-focused best-sellers as Joe Wicks, Tom Kerridge, Rick Stein and Mary Berry - sitting just beneath Jamie Oliver.
Some have put the book's success - months ahead of its release date - down to hype around the brand.
A number of celebrities and influencers have featured the tome on social media, with Pamela Anderson and The Hairy Bikers among those praising BOSH!.
Firth and Theasby, who are represented by James Grant talent management, have also made several high profile media appearances recently, appearing on Channel 4’s primetime Sunday Brunch, the Chris Evans’ breakfast show, and BBC Worldwide among others in the last six weeks.
Firth and Theasby told PBN: "We are absolutely chuffed that the BOSH! book has made it into the bestseller lists.
"Thanks to every single person who has bought the book, and all the amazing people who are bringing plant-based and vegan food into the mainstream.
"So much love. So much happy. So much plants."
BOSH!: Simple Recipes. Amazing Food. All Plants. launches in the UK on April 19, and in the US in early May. You canpre-order it here