BOSH! Launches Vegan Cake Range Into UK Supermarkets

The line of animal-free treats includes chocolate and lemon cakes, as well as birthday cakes in both chocolate and vanilla
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Ian Theasby, Henry Firth, and one of their new cakes 

Ian Theasby, Henry Firth, and one of their new cakes 

Vegan cooking team BOSH! has launched a range of vegan cakes into major UK supermarkets.

Henry Firth and Ian Theasby, founders of BOSH!, have garnered more than 1 billion views on social media, sold more than 250,000 books, and starred in 10 episodes of their ITV cooking series Living on the Veg.

Their latest move sees them launch four cakes - the Ultimate Chocolate Cake and Luscious Lemon Cake (RRP £3.50) and the Chocolate Happy Birthday Cake and Vanilla Happy Birthday Cake (RRP £8.00).

'Easily accessible to everyone'

"We can’t believe we’re launching our very own BOSH! range of cakes into supermarkets. Finally, tasty vegan-friendly cakes are easily accessible to everyone." Henry Firth and Ian Theasby, said in a statement sent to Plant Based News.

"We’re passionate about spreading the word that a plant-based diet doesn’t have to be restrictive or boring. As well as encouraging people to explore and develop their vegan cooking skills, we want to reassure people that delicious vegan food is available to all and easy to find on the shelves.

"Being able to pop one of our new cakes in your shopping trolley means you can be ready for any occasion, worthy of celebration, and ensure that everyone is catered for – and above all, enjoy seriously tasty vegan-friendly food!"

The cakes are available in Tesco now, and will launch in Asda on July 13.

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