boohoo - which owns multiple labels including boohoo, boohooMAN, PrettyLittleThing, and Nasty Gal - told animal rights charity PETA that it would not knowingly source any wool products as of AW19/20'.
Abuse in the wool industry
This decision followed PETA releasing 11 exposés of 99 sheep-shearing facilities on four continents, including in the UK since 2014, claiming systemic abuse was found in every single one.
"The most recent exposés – recorded on sheep farms in Australia, the world's largest exporter of wool – reveal that workers beat petrified sheep, mutilated them, and slit the throats of fully conscious animals," said PETA.
"One sheep kicked for nearly a minute after the manager began cutting her throat, and he said that some kick for a 'bloody couple of minutes'."
But just hours after its announcement, boohoo u-turned, saying it 'continues to assess all options as part of its ongoing commitment to a more sustainable future'
"We are committed to ensuring the wool used in our supply chain comes from good husbandry and meets high levels of animal welfare," a spokesperson added. "We will continue to use wool as a sustainable material."
"It's time boohoo group proved that it's a real leader in global retail by standing by its compassionate initial decision to ban wool," PETA Director of Corporate Projects, Yvonne Taylor, said in a statement sent to Plant Based News.
"PETA's supporters and other kind shoppers agree that no jumper or scarf is worth kicking, punching, and killing gentle sheep on the shearing floor."
PETA added: "The wool industry also wreaks havoc on the environment...The Pulse of the Fashion Industry report ranks wool in fifth place on its list of materials that have the highest cradle-to-gate environmental impact per kilogram."