Plant-based startup Beyond Meat will be giving away a year's supply of its flagship product - the Beyond Burger - to celebrate its recent success.
The burger - which has gained acclaim for its meat-like taste and texture - will be available from more than 3,000 outlets by the end of the summer, including Safeway, Ralphs, and Kroger, as well as some restaurants.
Now one lucky winner can get their hands on the tasty treat through the company's #EndlessBurger photo contest.
A spokesperson said: "Summer's still in full swing and what better way to relish the remaining sizzling summer heat than a burger contest!
"Whether it's that sizzle in the pan, that perfect Beyond Burger flip on the grill, that first chin-dribbling bite or simply that heroic #BeyondBurger build, we invite you to bring your best!"
To enter, you have to post a photo or a video of the Beyond Burger on Instagram, Twitter, or Facebook, with the hashtags #EndlessBurger and #Beyond Burger - and tagging @beyondmeat.
One grand prize winner will receive a year's supply of Beyond Burgers - valued at $350.
Ten random winners will get a goodie bag containing Beyond Meat apparel and coupons.
The contest started on August 21, and will be running until September 10, with the winners being announced on September 13.