Beyond Burgers have been spotted on sale in bargain supermarket Lidl, according to Vegan Food UK.
Vegan Food UK is an online organization sharing vegan food news, reviews, vlogs, and more. It operates across multiple social media platforms, with a Facebook group, Facebook page, YouTube channel, and Instagram account.
The group shared an image of the burgers on shelves in Lidl with its followers, describing the move as 'interesting'.
Beyond Burger at Lidl
The image was captioned: "Are you a Lidl shopper? The burgers are in the freezer at Lidl and cost £3.99.
"This is so interesting because Lidl's vegan burger won an award recently for taste, yet they still bring in the Beyond Meat burger 🍔 (not that we are complaining)
"We also hear that Beyond is opening a factory in Europe, so with fewer miles to travel, they will potentially get cheaper."
As noted by VeganFoodUK, Lidl's own brand meat-free patties recently scooped top honors in a major blind taste test.
The W/O Meat Vegan Burger won the 'Best Veggie Burger' category of Good Housekeeping’s BBQ Taste Test, in which burgers were assessed on their appearance, aroma, taste, and texture.
In a statement sent to Plant Based News, a Lidl spokesperson said: "Scoring a winning 84/100, Good Housekeeping’s taste testers were said to adore its 'earthy mushroom and beetroot flavor', as well as its 'subtle spices', and 'thick, juicy bite'."