Award-Winning Vegan 'Meat' Oumph! Launches In Ireland

The Swedish brand's initial launch - which is aimed at vegans, vegetarians, and flexitarians - includes five products which are available in store now
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Vegan product Oumph!

The product has entered a new market (Photo: Supplied)

Swedish meat alternative Oumph! is now available in Tesco stores across Ireland, as demand for vegan food continues to grow.

Oumph!, which is made from soya beans and organic herb and spice mixes, can be grilled, boiled, sautéd, deep-fried or heated over an open fire. It has won multiple awards including 'Best Food Product of the Year', Food Matters Live 2018, and 'Best Vegan Meat 2018', PETA UK.

Five Oumph! products are part of the initial launch: Pulled Oumph!, Kebab Spiced, The Chunk, Salty & Smoky and Oumph! Pizza Italian Style.

Vegan, vegetarian, and flexitarian

"Having successfully launched with Tesco in the UK we are delighted that Tesco Ireland has" also agreed to launch our delicious Oumph! products," Nick Jacobs, Head of Sales for Oumph! in the UK and Ireland, said in a statement sent to Plant Based News.

This category is expanding rapidly and with more consumers trying to reduce their meat consumption, particularly in Veganuary, Oumph! is perfect for them, for vegetarians and for vegans too."

"We're very pleased to bring the Oumph! range exclusively to customers in Ireland," Jenni Fisher, Frozen Buyer at Tesco Ireland, added. "We're delighted to partner with Oumph! to bring high-quality exciting products to the vegan, vegetarian and flexitarian customer base in Ireland."