U.K retailer Asda, which owns fashion brand George, has announced its entire ladies' handbag range is now 100 percent vegan.
The full collection, which starts from just £10, has been registered with The Vegan Society and features a 'pale pink ring detail bag, a burgundy mini mock croc crossbody bag, and a mock croc black bag'.
George states it has traced all products back through the supply chain and to the suppliers of dyes and glues used on the bags - so customers 'can be confident that the particular product has no animal-derived ingredient within it.'
'Stylish vegan bags'
In an online statement, Helena Boal, Buying Manager for Accessories at George, said: "As a team, we're delighted to be in a position to offer our customers a range of stylish Vegan bags, whilst still being able to offer the same great value as the rest of our products.
"We understand there is an increased demand for Vegan options in the fashion marketplace and it's great we can provide such a stylish selection for our shopper to choose from."
'Appeal to consumers'
Director of Business Development at The Vegan Society Chantelle Adkins added: "It's great to see George investing in this area which will appeal to a lot of consumers.
"We're proud to have teamed up with George on this range and can assure customers that all these products are free from animal ingredients and have not been tested on animals."