Former Apprentice Winner Launches Range Of Plant-Based Sweets In The UK

'With the investment from Lord Sugar... I wanted to create a truly unique range of vegan sweets'
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'It doesn't mater if you're not vegan' (Photo: Instagram)

'It doesn't mater if you're not vegan' (Photo: Instagram)

Sarah Lynn, winner of The Apprentice back in 2017, has launched a range of plant-based sweets in several UK retailers. 

Lynn gained first place on the BBC show for creating the brand Sweets In The City - and recently debuted her Duals Sweet Bags - which use pectin instead of gelatine. 

The animal-free sweets are priced at £1.50/£2.75 for a 50g/125g bag, and come in the flavors Pineapple & Coconut, Mango & Passionfruit, Apple & Watermelon, and Strawberry & Lemonade. 

'They're still just as delicious'

In a statement sent to Vegan Food & Living, Lynn said: "Sweets in the City offers people beautifully packaged sweets for all occasions, with stylish packaging and a delicious taste, but with the investment from Lord Sugar and our new partnership I wanted to create a truly unique range of vegan sweets that everyone could enjoy.

"The demand is there for a quality product that does not compromise on taste, and that's exactly what we created with our new range. I'm so excited to share our vegan sweets – and it doesn't matter if you're not vegan, they're still just as delicious."

Duals Sweet bags can be found in Waitrose, Holland & Barrett, and eight major WHSmith airport stores.