The 14 current and former sports people are also ambassadors from the brand, which says athletes more than anyone 'intuitively understand the connection between what they put in their body and how it performs'.
Beyond Meat has created a new campaign called Go Beyond, which has launched with a video starring All-Star point guard and Beyond investor/ambassador, Kyrie Irving.
Beyond Meat's new 'Go Beyond' campaign starring Kyrie Irving
Vegan diet for athletes
"After playing the amount of games, doing the amount of recovery stuff, working out as much as I do, it demands a very specific diet," said Celtics guard Kyrie Irving.
"Beyond Meat is the best thing that I could be a part of and it only helps me better perform as an athlete. I wasn’t always the tallest or most gifted athlete, I had to work on it and in the process of working on my craft, it meant going beyond what everyone else was doing – breaking free of the mold to go beyond what was expected of me.
"I'm truly elated to be a part of Beyond Meat, a company that’s growing exponentially and doing it in a way that's connecting people not just to great food, but to an incredible community."
"At Beyond Meat, our goal is to provide consumers with plant-based meats that represent the Future of Protein – delicious, satiating protein and fuel for the body that is unburdened by health concerns increasingly associated with various animal meats," Ethan Brown, Founder & CEO of Beyond Meat, said in a statement.
"It's not surprising to see that world-class athletes who are dialed into their bodies are early adopters of plant-based meat."
The other athletes investing in the company are Chris Paul, DeAndre Hopkins, Victor Oladipo, Lindsey Vonn, DeAndre Jordan, JaVale McGee, Harrison Barnes, Malcolm Jenkins, Derrick & Charity Morgan, Alex Honnold, Shaun White, and Luke Walton.