Nearly nine out of 10 (86 percent) of Beyond Meat consumers are meat eaters, according to a product distributor.
Adrian Gastevski is the Australian Director of Future Farm Co, the exclusive distributor for Beyond Meat.
"We are aiming to bring plant-based products mainstream and Beyond is an example of this where 86 percent of its consumers are meat eaters," Gastevski said in a statement.
"Beyond [Meat] typifies the direction of plant-based innovation where society can benefit from products that finally taste more like those which we are used to but deliver all the health and environmental benefits of consuming a plant-based diet.
"Ultimately it's better for us and better for the environment."
The Beyond Burger launches in IGA stores from November 5 and Coles across New South Wales from November 9. A pack of two will retail for $12.99.