41% Of Customers 'To Choose Vegan Options' In 2019

A UK-based vegan meat company is launching a pop-up dining concept off the back of the significant growth of the plant-based sector in recent times
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The Meatless Farm Co's vegan burger

The Meatless Co will serve vegan burgers at its pop-up (Photo: Supplied)

A staggering 41 percent of UK consumers are likely to consider choosing a vegan alternative when eating out in the next 12 months, according to research by One Poll.

In a bid to capitalize on the growing demand for vegan options, UK plant-based brand The Meatless Farm Co has launched what it describes as a 'casual dining concept' in Manchester.

The pop-up eatery is based at award-winning retail and foodie destination Hatch, on Oxford Road. Dishes include Meatless Chilli and Cheese, Meatless Meatball Marinara, and the company's signature burgers with a selection of topping including vegan bacon and cheese.

Vegan options

"Our plant-based pop up is an important move forward for us," Morten Toft Bech, Founder of The Meatless Farm Co, said in a statement sent to Plant Based News.

"We believe that meat-free doesn't have to mean taste free and it's given us the chance to carefully create a menu, using our mince and burgers, that absolutely delivers on texture and taste. Foodservice is a focus for us in 2019 and we'll be looking to help our operator partners really drive their meat-free offering.

"Our research shows that 43 percent of consumers would describe their experience of meat-free dishes whilst eating out as just 'adequate'. Whilst it’s no secret the demand for meat-free is growing, operators need to keep evolving with this trend – meat-free can be so much more than 'adequate', which I really think we’re demonstrating at our pop-up."