Record numbers of people are signing up to for Veganuary - with 14,000 pledging to take part on Sunday alone.
Veganuary inspires hundreds of thousands of people around the world to try a vegan diet for a month. According to the organization, many people choose to go vegan permanently after taking part.
The average number of sign-ups per day has been around 10,000, according to the charity, with one person taking the pledge every six seconds during the busiest period. Veganuary is on course to hit its target of 300,000 sign ups.
Vegan in January
According to Simon Winch, Veganuary CEO, health is now the second biggest driver for so many people opting to go vegan or take the Veganuary pledge. "More and more people are ditching animal products in order to combat specific health problems," he said in a statement sent to Plant Based News.
"Others report general improvements in energy and vitality, and we often hear Veganuary participants telling us they've 'never felt better’. Stories of successful vegan athletes and sports stars are on the increase, and plant-based living is regularly profiled in health and wellness publications.
"The British Dietetic Association agrees, saying that well-planned vegan diets can support healthy living in people of all ages. Animal agriculture is a bigger contributor to climate change than the whole global transport sector - eating vegan is a great way to halve your dietary greenhouse gas emissions. Every meal is a choice, and by eating vegan foods we can help tackle climate change and save wild animals from extinction too. It's possibly the smartest decision you can make to help protect our planet."
You cansign up for Veganuary here