Beijing's first-ever Pop Plant-Based Festival will take place this weekend - reflecting the growth of veganism in China.
The event will feature a big outdoor plant-based market, outdoor fitness festival, live music, and nighttime party. With 100 vendors, 100 media partners, and an estimated 10,000 attendees, the event will serve as a massive platform for promoting the plant-based lifestyle to young people.
Attendees will include industry leaders, plant-based vendors, and Chinese celebrities.
First of its kind
"This is the first festival of its kind in China, and we hope it will encourage young people to explore the plant-based lifestyle," Kelly Chen, one of the organizers, told Plant Based News.
?Split into three main segments, the festival consists of a Pop Market (food market), FitFest (fitness expo), and Rock Moon Night (nighttime party).
"China is a massive market for plant-based products, and this festival is one way to showcase that," organizer Jack Kleinman added.
The Pop Market will consist of international food and beverage brands making food on-site for customers to experience Beijing's plant-based culture.
The branded products section will feature healthy, organic, and green brands in the categories of sports, clothing, culture, art, beauty, and more. The FitFest will consist of the first-ever 'Everyone Sweat' outdoor sports event in Beijing, featuring various exercises and classes taught by leading fitness coaches from Beijing and Shanghai—yoga, Zumba dance, fit aerobics, TRX, and CrossFit among others.
Participants can try different exercises throughout the day while exploring healthy food options and trendy fitness clothes. Dry skiing brands 'Summer Air' and 'No Baday' will join for the main performance.
At the Rock Moon Night - inspired by London's famous 'Vegan Nights' events - participants will party at a trendy indoor venue featuring live DJs, tasty plant-based food, craft beer, organic wine, and delicious cocktails.
The event will showcase how cool plant-based living can be
Plant-based is cool
According to Max Song, one of the organizers: "Plant-based should feel trendy, cool, and accessible to young people. That's what will make it spread in China."
Organized by Dao Foods, RootPop, Veg Radar, Vegans of Beijing, and others, the festival will greatly promote plant-based living in China.
The organizers are already planning to launch similar festivals all over the country, starting with Shenzhen at the end of the year. Keep an eye out for additional updates on the festival and rising worldwide interest in living a plant-based lifestyle.