New research has revealed the food products vegan miss most - and would most like to see veganized.
A poll by Veganuary*, a global organization encouraging people to try vegan in January and the rest of the year, revealed that it is not cheese that is craved most - but chocolate.
Responders were given a list of eight options of chocolate and cheese treats, and asked which one they'd most like to veganize.
The top ranking product was Cadbury's Dairy Milk, with more than a quarter (28 percent) of votes. Mars Bar came in second with 14 percent, and Chocolate Hobnobs scooped the third spot with 12 percent.
When it cames to the cheesy items, Walker's cheese and onion crisps scraped the most votes with 10 percent, cottage cheese followed with nine percent, and Babybel came last place with just seven percent of the votes.
'A wake-up call'
"These results should be a stark wake-up call to companies like Cadbury's, Mars and McVities which are missing out on a huge potential market of sweet-toothed vegans," Toni Vernelli, Head of Communications at Veganuary, said in a statement sent to Plant Based News.
"With so many dairy-free milks, creams and spreads available, making vegan versions of their bestselling chocolate treats should be easy as pie.
"Dozens of major brands – including Richmond, Walls, Hellman's, Magnum and Applewood – have released vegan versions of their bestselling products to enormous success. It's time that major chocolate and biscuit companies joined the plant-based party!"
*The poll was sent to 100,000 Veganuary supporters based in the UK on September 3. 1,368 people responded.