Pret A Manger's new vegan croissant is outselling its traditional counterpart by 100 percent.
The Very Berry Croissant was launched earlier this month, in response to customer demand for animal-free breakfast options.
Now the chain will be giving the pastries away for free on Friday (January 31), at participating Pret and Veggie Pret shops across the country to celebrate Veganuary.*
'A huge hit'
"The Very Berry Croissant is the latest vegan innovation from Pret and has been a huge hit with customers since launching in early January," a spokesperson said in a statement sent to Plant Based News.
"It is currently selling more than double the amount per day of the non-vegan jam croissant it replaced, showing that there is a growing number of customers looking for vegan alternatives.
"For those who haven't had a chance to try it, the sweet treat uses margarine and sunflower oil to re-create the buttery, light texture of a traditional croissant. The pastry is then filled with a deliciously sweet berry compote and finished with a sprinkling of sugar."
Customers can claim their freebie by heading to a participating Pret outlet on January 31 between 3pm and 4pm, quoting the password, which will be revealed on Pret's social media accounts over the next couple of days @Pret on Twitter; Pret A Manger on Facebook and @Pret on Instagram).