Meat-Eaters Ordering Plant-Based Foods Is Big Trend For 2020, Says Analysis

Food delivery company Deliveroo has seen vegan orders spike over the last two years - and it expects the growth to continue
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More omnivores are ordering vegan food, according to Deliveroo (Photo: Adobe. Do not use without permission)

More omnivores are ordering vegan food, according to Deliveroo (Photo: Adobe. Do not use without permission)

A major food trend for 2020 will be meat-eaters ordering vegan food, according to delivery service Deliveroo.

Deliveroo, which describes the phenomenon as people being 'vegan-ish', has seen vegan orders increase by 330 percent increase over the past two years.

In addition, the number of sellers catering for vegans on the platform has grown by 168 percent in the last 12 months, and the winner of Deliveroo's Restaurant Awards 2019 was Oowee Vegan, in Bristol.

Honest Burger's take on the Beyond Burger is one of the top vegan dishes ordered via Deliveroo

Honest Burger's take on the Beyond Burger is one of the top vegan dishes ordered via Deliveroo

Vegan-ish

"Vegan isn't exactly new, but the growing trend is Vegan-ish," a Deliveroo spokesperson said in a statement sent to Plant Based News.

"Deliveroo data shows that a large group of customers are more frequently opting-in for a part-time vegan diet, with around half of their food consumption being meat and the other half is plant-based.

"The most popular days of the week to eat vegan in the UK are Mondays and Wednesdays."