Karl Lagerfeld Brand Ditches Fur Following Pressure From Animal Advocates

The brand joins a growing list of top retailers - including Burberry, Chanel, Prada, and Gucci - which have stopped using the controversial material
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Designer Karl Lagerfeld died earlier this year (Photo: Sieppi)

Designer Karl Lagerfeld died earlier this year (Photo: Sieppi)

The Karl Lagerfeld brand has ditched fur - following years of pressure from animal rights advocates.

The brand's founder, designer Karl Lagerfeld - who died earlier this year - was a staunch defender of using animal skins in his designs.

But now, according to vegan charity PETA, the AM Retail Group (which operates Wilsons Leather, Karl Lagerfeld Paris, and other brands) and its parent company, G-III Apparel Group, have also banned fur.

'Compassionate decision'

"PETA applauds these companies for their compassionate and business-savvy decisions, which show that fur is out and kindness is in," PETA Director Elisa Allen said in a statement sent to Plant Based News.

"Ethical shoppers simply don't want animals to be abused and killed for coats, collars, and cuffs, and these fur bans are proof that the fashion industry is changing to meet the rising demand for luxury animal-friendly alternatives."

Karl Lagerfeld, AM Retail Group, and G-III Apparel Group join a growing list of other top labels – including Burberry, Chanel, Prada, Gucci, Michael Kors, and Versace – in going fur-free.