The Goodfella’s Meatless Mediterranean Pizza features a thin base topped with tomato sauce, pea protein mince, chargrilled red and yellow peppers, tomato, red onion, oregano, and salsa verde drizzle.
The new option, which is certified by The Vegan Society, will launch in the frozen aisle in Asda from April 2 and in Sainsbury’s from April 29 with an RRP of £2.50.
The company notes that its pea protein topping makes the option friendly for those with a soy allergy.
"We know the value of good vegan pizza to our customers. Brits are switching up their diets and including more meat substitutes in their meals, so we’re giving pizza fans more choice by adding the Meatless Mediterranean to our family of delicious vegan pizzas," Claire Hoyle, head of marketing at Goodfella’s, said in a statement sent to Plant Based News.
"The pea protein topping tastes so good, families won’t even realize its actually meat-free and still packs 13g of protein per serving."
The new pie joins the Goodfella's Vegan Stone Baked Falafel Pizza and the Goodfella’s Vegan Stone Baked Spicy Vegetable Salsa Pizza.