The Cornwall-based company says its new product, which features a Quorn filling, is aimed at vegans and flexitarians.
Ginsters describes the roll as featuring 'a high-in-fibre sausage, peppered in herbs and spices and wrapped in a light puff pastry'. It will be available in Co-op stores from 15 April with an RRP of £1.25.
'Best of both worlds'
Managing director Kieran Hemsworth described the new launch as 'the best of both worlds', adding that the 'days of having to give up favorite foods in order to honour vegan or flexitarian diets are long gone. It’s no longer taste versus diet'.
The vegan sausage roll follows the launch of Ginsters' vegan quorn pasty last year. Quorn's director of business development, Andy Smith, said: "We’ve been blown away by the amazing response that we have received for our Ginsters Vegan Quorn Pasty. It has won fans among both vegans and vegetarians, as well as those simply cutting down on their meat intake.
“Teaming up with Ginsters to extend the partnership and create a Vegan Quorn Sausage Roll was a natural and exciting progression.”