Chelsea Football Club is launching what it describes as a 'fully vegan kiosk' at Stamford Bridge - the first of its kind in the Premier League.
The kiosk, in the West Stand Lower concourse*, will offer a range of plant-based options including pizza and doner kebabs from today. It will avoid single-use plastics
CFC created the outlet with its official catering partners Levy UK, in a bid to reduce the club's onsite carbon impact. Under an initiative called Levy Cares, the company has committed to several planetary and personal health initiatives - including slashing beef intake and food waste.
'Reducing our environmental impact'
"We are pleased to be offering sports fans plant-based alternatives at our venue," Simon Hunter, Chelsea head of venue and development, said in a statement.
"Reducing our environmental impact as well as offering fans plant-based options where we can is something we’re very committed to, and the launch of the vegan kiosk with Levy UK is a further positive step in doing so.
"Chelsea FC takes pride in its forward-thinking and innovative approach within the sports sector as to how we can improve the fan experience. The vegan kiosk is part of our mission to innovate, by creating something unique for fans that tastes great."
'Sustainable and responsible'
Jon Davies, managing director at Levy UK, added: "There's a demand for football stadiums to follow consumer demand for more sustainable, responsible and diverse food and drink options.
"Adopting a reductionist approach where possible will allow us to provide great-tasting, plant-based food as well as combatting food waste and reducing our impact on the environment.
"The launch of the vegan kiosk with Chelsea FC is testament to both parties' commitment to tackle issues surrounding more sustainable menu options."
*Supporters elsewhere in the stadium can buy Vegan Kitchen products on the CFC Express app until nine hours before kick-off.