Canada Goose has stopped claiming its standards 'ensure' that suppliers don't abuse animals following a complaint.
Animal right charity PETA made the complaint, which prompted a Federal Trade Commission (FTC) investigation into Canada Goose's advertising practices.
According to the New York Post, the clothing company 'has made sweeping changes to its website and other marketing materials about its animal sourcing standards'
These reportedly include removing the claim that it only uses coyotes from overpopulated areas, where pets and people are attacked by the animals.
In addition, Canada Goose has removed its 'down traceability' video from its website. According to PETA, the video featured 'a former supplier whose workers were caught in a PETA US video herding geese into piles (in which some suffocated), stepping on panicked birds, carrying their heavy bodies by their necks, and cramming them into densely packed cages'.
The clothing company's stock fell by 4.7 percent shortly after it removed the claims. However, Canada Goose has denied it changed its website in response to the review.
"Canada Goose has no right to claim transparency while concealing from customers that its standards are so lax that they would allow coyotes with lacerations and broken bones to languish in traps for days before trappers shoot them to death," PETA Director, Elisa Allen, said in a statement sent to Plant Based News.
"PETA urges shoppers to look beyond Canada Goose's humane-washing and see the suffering in the stitches of its coats."
The charity adds: "Coyotes trapped for Canada Goose's fur trim can lawfully suffer with a broken leg, lacerations, or a haemorrhage for up to 72 hours before trappers return – and this practice is consistent with the company's trapping standards. Then, the trappers may bludgeon or shoot them to death. Trapped mothers desperate to get back to their starving babies have even attempted to chew off their own legs to escape."