A new vegan burger, which is lower in calories and saturated fat than other leading brands, is launching in Costco stores across the US.
The 'Better Than Beef' patty from Don Lee Farms will be available at Costco (First in Alaska, Idaho, Montana, Oregon, Utah and Washington), HEB (Texas), and national retailers.
'Growing vegan line'
"We are thrilled to introduce the new Better Than Beef™ Burger," Donald Goodman, President, Don Lee Farms, said in a statement.
"This new burger, along with our growing vegan line launched 15 years ago, reinforces our family's commitment to continuous innovation in plant-based proteins."
'Beef's aroma, texture, flavor and juiciness'
Danny Goodman, Development, Don Lee Farms, added: "Our new Better Than Beef™ Burger delivers on the experience and satisfaction of beef's aroma, texture, flavor, and juiciness with the lowest calories, fat and saturated fat on the market.
"We can't wait to get this burger in more hands as we expand our brand into retail markets."