Why Meat Reducers Are Crucial to the Success of the Vegan Movement

What role do meat reducers have in the vegan movement?


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If it’s relatively easy for vegans to be vegan today, this is largely thanks to the meat reducers who helped increase the demand for vegan products. All of these reducers help make becoming vegan easier for everyone.

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The Center for Effective Vegan Advocacy (CEVA) aims to increase the impact of vegan advocacy worldwide. CEVA is a program of Beyond Carnism, a charitable organization dedicated to exposing and transforming carnism, the invisible belief system that conditions people to eat certain animals.

The production and consumption of animals is a leading cause of widespread animal and human suffering and environmental damage, and it is enabled by carnism – a global system of oppression. Veganism is the counterpoint to carnism, so increasing the power of the vegan movement is a key to ending carnism.

At CEVA, we aim to empower the vegan movement by empowering advocates and organizations. Through offering on-site trainings, organizational consulting, grants to qualifying organizations, and a strategy resource center, we seek to increase the effectiveness of vegans and vegan organizations and therefore to increase the impact of the vegan movement as a whole.

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