This Series will take your Social Media Game to the Next Level #ForTheAnimals

Everything you need to become an effective advocate

John Oberg

First Published on: 
Someone hugging a chicken
This series will help you help animals (Photo: Adobe. Do not use without permission)

Imagine yourself as an egg-laying hen trapped on a modern factory farm. Confined to a cage so compact that you can't even spread your wings. Sharing a small cage with five, six, or even seven other birds, you have no more space than the size of an average sheet of paper to live your life in. Filth surrounds you while you're engulfed in burning ammonia fumes and a neverending stench. 

After months of producing eggs, once you're no longer at your peak of contributing economically, your only remaining value to the industry is the bruised meat on your bones. You've never seen daylight until this day that you're plucked from your cage, tossed onto a truck, and transported to the slaughterhouse.

This was your life. A life of absolute neglect, apathy, and anonymity. You don't even have a number, let alone a name. For decades, centuries, millennia, you had no one to speak up for you. 

That is, until now. Now, they have you.

You may be wondering: "Well, what can I do?" The answer is simple: harvesting the power of social media to effectively advocate for animals. I'm here to help.

My name is John Oberg, and I'm extremely excited to announce a partnership with one of my favorite groups, Plant Based News. I've been vegan for nearly a decade, worked professionally in the animal protection movement for six and a half years, and have five years professional social media experience to my name. 

Currently serving as Director of New Media for The Humane League, and previously as Director of Communications for Vegan Outreach, I've brought over one billion views of content to the social media pages of THL, VO, and others. I want to use that experience to make you into the social media expert you can be.

I'll be contributing a multi-part series to PBN dedicated to helping you perfect this art. Social media is essentially the new frontier for animals rights. A place to speak up for animals in a way never seen before. A place to reach massive numbers of individuals hundreds or thousands of
miles away in an instant. 

Utilizing a series of tips, tricks, and even a few hacks, I'm going to fill you in on how to optimize your presence on social media to most effectively create a more compassionate world #ForTheAnimals.

Find part one of the series here

John Oberg

John Oberg is an animal protection advocate who specializes in social media.

He is the Director of New Media for the international animal protection organization, The Humane League. John previously served as Director of Communications for Vegan Outreach.

John oversees the social media presence across The Humane League, which includes Facebook, Instagram, Twitter, Snapchat, Tumblr, Pinterest, LinkedIn, YouTube, and Reddit. These platforms are used as tools to reach millions of individuals with the plight of today's farmed animals.

In three years, John has increased The Humane League's Facebook and Instagram following tenfold, and in his 5+ years overseeing social media, content on pages that he has managed has been seen over one billion times on Facebook alone.



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