Putting Food First

Many vegan advocates put morality first but is this approach effective?

CEVA

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Many vegan advocates put morality first. But what if putting food first could be even more effective in helping others become open to learning about veganism?

Watch the next video in the Effective Advocacy series here.

CEVA

The Center for Effective Vegan Advocacy (CEVA) aims to increase the impact of vegan advocacy worldwide. CEVA is a program of Beyond Carnism, a charitable organization dedicated to exposing and transforming carnism, the invisible belief system that conditions people to eat certain animals.

The production and consumption of animals is a leading cause of widespread animal and human suffering and environmental damage, and it is enabled by carnism – a global system of oppression. Veganism is the counterpoint to carnism, so increasing the power of the vegan movement is a key to ending carnism.

At CEVA, we aim to empower the vegan movement by empowering advocates and organizations. Through offering on-site trainings, organizational consulting, grants to qualifying organizations, and a strategy resource center, we seek to increase the effectiveness of vegans and vegan organizations and therefore to increase the impact of the vegan movement as a whole.

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