Focus More on the “How” Than the “What” of Communication

When advocating veganism, is your goal to win a debate?

Dr. Melanie Joy

First Published on: 

When advocating veganism, is your goal to win a debate? If so, then it’s also to make the other person lose. When you focus on the “how” rather than the “what” of your communication, you reduce the risk of creating a win-lose scenario and increase the chances that your message will be heard as you intend it to be.

Dr. Melanie Joy

Dr. Melanie Joy is a Harvard-educated psychologist, international speaker, organizational consultant, trainer, and relationship coach. She is the author of the award-winning book Why We Love Dogs, Eat Pigs, and Wear Cows: An Introduction to Carnism, as well as Strategic Action for Animals and Beyond Beliefs: A Guide to Improving Relationships and Communication for Vegans, Vegetarians, and Meat Eaters. Dr. Joy has developed and implemented vegan advocacy trainings for more than a decade, and she specializes in effective communication, organizational leadership, the psychology of social change, interpersonal relationships, and preventing and treating burnout. She has trained vegan advocates and given her acclaimed carnism presentation on six continents and her work has been featured in major media outlets around the world. Dr. Joy is the eighth recipient of the Ahimsa Award – previously given to the Dalai Lama and Nelson Mandela – for her work on global nonviolence, as well as the Empty Cages Prize – previously given to Tom Regan – for her contribution to furthering the cause of animal rights, and the Peter Singer Prize for strategies to reduce the suffering of animals, and the video of her recent TEDx talk on carnism is in the top one percent of the most-viewed TEDx talks of all time. Dr. Joy is also the founding president of the charitable organization, Beyond Carnism, a co-founder of ProVeg International, and the co-director of the Center for Effective Vegan Advocacy (CEVA).

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