Focus More on the “How” Than the “What” of Communication

Focusing on the how, rather than the what, of communication shifts both your experience and your impact. Dr. Melanie Joy explains why.

CEVA

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When advocating veganism, is your goal to win a debate? If so, then it’s also to make the other person lose. When you focus on the “how” rather than the “what” of your communication, you reduce the risk of creating a win-lose scenario and increase the chances that your message will be heard as you intend it to be.

CEVA

The Center for Effective Vegan Advocacy (CEVA) aims to increase the impact of vegan advocacy worldwide. CEVA is a program of Beyond Carnism, a charitable organization dedicated to exposing and transforming carnism, the invisible belief system that conditions people to eat certain animals.

The production and consumption of animals is a leading cause of widespread animal and human suffering and environmental damage. It is enabled by carnism – a global system of oppression. Veganism is the counterpoint to carnism. Increasing the power of the vegan movement is a key to ending carnism.

CEVA aims to strengthen the vegan movement by empowering advocates and organizations. Through  on-site trainings, organizational consulting, grants to qualifying organizations, and a strategy resource center, we seek to increase the effectiveness of vegans and vegan organizations and hence increase the impact of the vegan movement as a whole.

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