You Are Not Your Audience

Each audience is different. How can we communicate with various audiences more effectively? Vegan Strategist Tobias Leenaert shares this communication training.

CEVA

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If you want to influence people, you need to be aware of how others perceive what you’re saying, keeping in mind the YANYA principle: You Are Not Your Audience.

Produced by Beyond Carnism & Vexquisit Studio. Presented by Dr Melanie Joy & Tobias Leenaert.

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CEVA

The Center for Effective Vegan Advocacy (CEVA) aims to increase the impact of vegan advocacy worldwide. CEVA is a program of Beyond Carnism, a charitable organization dedicated to exposing and transforming carnism, the invisible belief system that conditions people to eat certain animals.

The production and consumption of animals is a leading cause of widespread animal and human suffering and environmental damage. It is enabled by carnism – a global system of oppression. Veganism is the counterpoint to carnism. Increasing the power of the vegan movement is a key to ending carnism.

CEVA aims to strengthen the vegan movement by empowering advocates and organizations. Through  on-site trainings, organizational consulting, grants to qualifying organizations, and a strategy resource center, we seek to increase the effectiveness of vegans and vegan organizations and hence increase the impact of the vegan movement as a whole.

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