Thought leaders in the vegan movement share their work on effective vegan advocacy
More likes on your posts = more of a voice for animals
Help animals by getting organized on social media.
Hashtags unite and connect the animal advocacy community
The most underapprecaiated aspect of your social media post is your caption. Do it right.
Effective use of social media for animal advocates requires pushing content that will be shared widely
Animal advocacy is a diverse field, so find your niche by discovering where your skills and interests overlap.
Creating vegan allies may be one of the most impactful things we can do for the vegan movement. Dr. Melanie Joy shows what a vegan ally is in the last episode of our video series.
What role do meat reducers have in the vegan movement? Vegan strategist Tobias Leenaert shares his perspective.
What if we didn’t have to choose between being true to our ethics and being effective? Dr. Melanie Joy explains the concept of "Be as vegan as possible".
With billions of social media users at your fingertips from every corner of the globe, you need to have an audience if you want your message to be heard
When someone asks you why you’re vegan, how do you reply? Dr. Melanie Joy shares why a personal perspective creates a better connection.
Do you want to make an impact for animals when you’re on social media? Maximize your effectiveness with a tailored bio
Why should we water the seeds of compassion? Dr. Melanie Joy explains how it improves the effectiveness of our animal advocacy.
Every time you communicate with someone about veganism, you are planting a seed. It's crucial you choose your message wisely and appropriately
Have you tried sharing delicious vegan food before talking about the ethics of veganism? Tobias Leenaert thinks putting food first could be more effective in helping others become open to veganism.
Communication is key when it comes to effective vegan advocacy. You need to consider the 95%+ of the population who eat animals when it comes to formulating your message
Focusing on the how, rather than the what, of communication shifts both your experience and your impact. Dr. Melanie Joy explains why.
There are four key obstacles to effective vegan advocacy and Dr. Melanie Joy will help you overcome them.
Each audience is different. How can we communicate with various audiences more effectively? Vegan Strategist Tobias Leenaert shares this communication training.
Strategy is key when it comes to engaging with people - you need to communicate your message effectively, especially to non-vegans.
In the first video in our series on effective vegan advocacy Dr. Melanie Joy gives advice on some key vegan communication skills.
Everything you need to become an effective advocate
This is a list of resources for further learning about transforming privilege and oppression in the vegan movement
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