Vegan organization Fremtiden er Vegansk has posted this clip of a factory farmed pig on YouTube.
The group shared the video after the Danish farmer who posted it removed it from his Facebook page when he received too many comments from vegans.
The video shows a sow, practically immobilized in a farrowing crate, being given beer by the farmer, who reportedly says: "Have a nice friday evening, honey."
According to a source, the video was intended to 'promote Danish animal welfare'.
The source added: "[It promotes] twisted speciesist animal abusers."