Recent polls have shown skyrocketing numbers of vegans in countries across the world - but how accurate are the numbers?
In this video for Plant Based News, Mic the Vegan looks at the data, and tries to get 'a level-headed estimate of how many vegans there are in various countries and globally'.
He says: "Some [numbers] have definitely been exaggerated."
One number he is referring to is recent polling by Compare the Market, which claimed there are around 3.5 million vegans in the UK. A Vegan Society spokesperson told PBN they had 'no reason to think numbers have increased to that extent'.
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Mic adds: "Without a doubt the numbers are growing and that's the most important point - but what do we really know?
"First off, surveys are not perfect. No matter what, we're going to be taking a sample of the population and extrapolating that to the whole population.
"There are many other limitations - like the sample size itself, and what question were they actually asking."