When the man who invented terms like 'free-range', and 'humane slaughter' comes to confession, Father Cromwell tells him there is no forgiveness, saying 'for the love of God, we have to draw the line somewhere'.
According to Harpers Bazaar: "While other brands go for laughs, PETA goes for goosebumps.
"[The ad is] dark and poignant ad exposes the lies behind 'humane' and 'well-sourced' food options."
PETA US Senior Vice President, Lisa Lange, said: "'Redemption' highlights the plight of animals who are violently killed, and it encourages meat-eaters to forsake the 'humane meat' myth, go vegan, and sin no more."
According to PETA: "Animals on so-called 'humane' farms are typically mutilated without painkillers, artificially inseminated, kept in crowded conditions without sunlight or fresh air, separated from their beloved offspring, and shipped in the freezing cold or suffocating heat to the very same abattoirs used by every other meat producer.
"There, they're hung upside down and their throats are cut, often in full view of one another, sometimes while they're still conscious and struggling to escape."